Unilever-owned CLEAR has launched its first scalp-focused range in China to meet the growing demand for premium products and drive the shift towards science-backed hair care.
China’s premium scalp care market is currently experiencing massive growth, expanding at a rate of 190% and valued over RMB33bn (USD4.6bn), according to the company.
With evolving consumer demands and diverse needs for scalp health, simply focusing on cleansing is no longer sufficient to satisfy their desire for a premium experience.
“The key to a healthy scalp lies in fundamental repair at the cellular level. CLEAR is now focusing on cell science. The Scalpceuticals Pro Range embodies the brand’s 50 years of scientific research, and unites the efforts of five global labs and more than 200 dermatologists,” said Elsharkawy Mohamed, Hair Care Marketing Director of Unilever China and Global Vice President of CLEAR.
This series features a “revolutionary” cellular-level hair repair technology matrix that is designed to precisely target the core issues of oiliness, dandruff, and sensitivity, helping to build a healthy scalp environment.
