Brand update: Bifesta, Givenchy Beauty, KraveBeauty and more in our brand spotlight

Our round-up of beauty brands in Asia-Pacific features news and updates from Bifesta, Givenchy Beauty, KraveBeauty, and more.

Bifesta undergoes brand renewal, introduces new packaging and improved formulas

Mandom-owned Bifesta has introduced a new logo, refined packaging design, and products with upgraded formulas.

The Japanese brand’s portfolio comprises a variety of makeup remover formats tailored to different skin types, lifestyles, and occasions.

The relaunched products have been rolled out in Singapore, Hong Kong, Thailand, and Taiwan, with Malaysia, Philippines, and South Korea expected to introduce them over the next few months.

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