Hair care brand Nexxus has tapped Oscar-nominated actress Hailee Steinfeld as the face and hair of its newly launched volumising line. Steinfeld fronts the Unilever owned brand’s ‘Get Hy with Nexxus’ campaign, which sees the Hawkeye star showcase the ways in which its Hy-Volume Collection can transform the user’s vibe, from weddings to the boardroom.
“I have had a lot of fun experimenting with different lengths and styles over the years, but the one look that always makes me feel my best is a big, voluminous blowout,” said Steinfeld.
“That is why it has been such an incredible experience teaming up with Nexxus on this campaign.
“When I use the Hy-Volume Collection, I know I can get that bold and bouncy texture, while still keeping my hair’s natural look and feel.”
Comprising a shampoo, conditioner and a Hy-Volume Cloud Foam, the line claims to deliver up to two inches of root lift versus untreated hair, with volume reportedly lasting up to 48 hours.
Taking inspiration from lash-lifting tubing mascaras, Nexxus’ Hyaluronic Tubing Technology in the rinse-off products wraps individual hairs in plumping polymers to deliver lift.
The Hy-Volume Cloud Foam, meanwhile, features Air-Lift Technology, developed to create space between hair strands for “extreme volume and weightless bounce”.
Steinfeld’s Nexxus collab isn’t the True Grit star’s first stint as a beauty ambassador.
The 28-year-old, who appears opposite Michael B Jordan in upcoming Jim Crow-era South vampire thriller Sinners, is also the face of Neutrogena’s Collagen Bank franchise.
