Christina Hendricks is the new face of Nice’N Easy:

 

Christina Hendricks is the new face of Nice’N Easy

Mad Men TV star, Christina Hendricks has been revealed as the latest brand ambassador for Clairol's hair colour brand Nice’n Easy.

Hendricks who was named the sexiest woman alive by Esquire magazine has described how happy she is with her new role: "I’m so excited about being the new Nice’n Easy ambassador, it’s a product I’ve been using ever since I went red. I love that the results from nice 'n easy are so natural looking."

"People never believe that I do my hair colour myself at home. They say, 'You don’t do your hair at home by yourself, do you?' and I always reply and say 'I honestly do!'".

Although Hendricks rose to prominence as a red head, her natural hair colour is dark blonde.

The inspiration for switch was Anne of Green Gables, the heroine of Lucy Maud Montgomery’s books, another of the world’s most iconic red heads.

“Christina Hendricks truly embodies Nice ‘n Easy and especially the Shift a Shade campaign, which is about finding hair colour that is true to you, it’s the perfect pairing.” Said Jacky Ouyang, Clairol Brand Director.